Jeroen began his logistics career in 2014, focusing on improving warehousing software. His expertise led to acquisition talks with a multinational company, where he met Giovanni and Coen. They shared a vision for sustainable logistics.
In September 2018, they combined their skills—Jeroen’s logistics and IT background, Giovanni's sales and transport experience, and Coen's sales and marketing expertise. They launched their first product in March 2019, and the positive market response and orders drove rapid growth, attracting investors who helped them expand further.
By October 2022, with NewCold as a strategic partner, the team had led CtrlChain to international success. As the company became stable, Jeroen decided to leave CtrlChain.
Jeroen's leadership in guiding a team of developers, managing technical architecture, securing investor funding, and laying the company’s foundation was crucial to our success.
With CtrlChain behind him, Jeroen will present his new venture later this year, focusing on advising and guiding promising business plans into technically robust enterprises.
We want to express our gratitude for Jeroen’s hard work and the memories we made together, and we wish him luck in this new chapter of his life.
