<img alt="" src="https://secure.365-visionary-insightful.com/791718.png" style="display:none;">
 min read.|19 Feb 24

The crucial role of data in logistics and transport management

Data integration has become the foundation for success in the logistics and transport industry, where time is money and accuracy is paramount. As an experienced logistics and transport professional, you are aware of the industry's dynamic nature, so you've already realised the importance of data in logistics and transport.   

Data and transport management must go hand in hand to achieve maximum efficiency, so why are there companies that still do not turn data into actions? Simply because data is scattered, and they need a proper overview of everything in one place.  

According to Coyote's study, getting consistent data (41%) and changing strategy based on results (41%) are top KPI challenges among shippers, followed closely by merging data across multiple providers (40%).  


But first of all, what do we mean when we talk about data?  

Data in various formats, such as numbers, text, and images, is collected and stored for diverse purposes. It can be raw or processed as the foundation for information and knowledge. Analysing large data sets uncovers past patterns, detects real-time changes, and forecasts the future.   

Understanding the significance of data, let's explore its importance in the logistics and transport sector, where data encompasses storage capacities, lead times, vehicle tracking, and carrier performance.  


Transport Management needs data to be efficient: carrier performance and costs optimisation  

Efficiency is the heartbeat of logistics. Delays, inaccuracies, and unexpected challenges often bog down traditional models. The remedy? Data. Real-time information and historical data are the keys to optimising routes, reducing costs, and ensuring timely deliveries.  

As we see in the Coyote study, shippers prioritise on-time delivery KPIs as the most critical factor, with cost per shipment being second.  

A benefit of using data analytics in the logistics sector is to get to understand prices and negotiate better deals, reducing costs. Also, to look at carrier performance and share that information to help them improve. This shows how using data is helpful and necessary for making logistics more efficient.  

"In the era of data, those who navigate the logistics landscape without leveraging its power are bound to be left stranded."   - John A. LogisticsPro

As we talk about data, let's also look at Machine Learning which helps us understand and predict things from lots of information. By 2035, ML, as a core component of AI in logistics, is expected to elevate productivity by over 40%.  


Introduction of Machine Learning: carrier performance and price predictions  

Machine Learning, the powerhouse behind predictive analytics, is reshaping how carriers approach their operations.   

Using a machine learning solution provider will make your life much easier in your quest for logistics optimisation. With these solutions, you will be able to collect and organise data efficiently, making it accessible and understandable. With this organised data, you can analyse key metrics, identify patterns and extract valuable information that will allow you to make informed decisions and implement strategies that further improve your efficiency and sustainability.




Benefits of using Machine Learning in Logistics  


  • Predicting future trends: Making price predictions based on historical data will help your organisation gain valuable insights into market trends and customer behaviour, allowing you to optimise processes and make accurate decisions. 

  • Visibility: ML brings advantages to stakeholders by enabling faster response times and increased visibility in the logistics process. With ML-driven systems, shippers can swiftly respond to their needs as the availability and costs are directly visible. This visibility allows shippers to make well-informed decisions based on real-time data, ensuring optimal shipping options and cost-effectiveness.   
"Organisations adopting AI have witnessed an average reduction of 25% in end-to-end supply chain costs."  
  • Targeted approach: For carriers, ML implementation leads to targeted requests for actual shipments based on their availability and strengths. Instead of simply researching rates, carriers receive specific quote requests that align with their capabilities. This targeted approach streamlines the process and enhances overall efficiency within the industry.  

  • Effective matching: By leveraging ML algorithms, we can identify and connect carriers with backloads that align with their routes and schedules. This symbiotic matching of empty capacity with available loads optimises resource utilisation. It reduces wasteful open kilometres, aligning with our mission to promote sustainability and minimise the environmental impact of transportation.  

Now that we recognize the importance of data in logistics, addressing the challenge of fragmented and hard-to-find data is crucial.  

A solution to this issue is CtrlChain, which offers a centralized platform. This platform streamlines various logistics processes, allowing users to book transportation, view order details, reserve timeslots, and access essential documents, such as Proof of Delivery (POD). 

With features for tracking and analyzing shipment data, CtrlChain aims to improve profitability, risk management, and overall efficiency. By creating an integrated ecosystem, the platform eliminates the need for shippers and carriers to rely on multiple tools, providing a centralised hub for accessing all their data seamlessly. 

As we conclude our exploration of the data-driven logistics frontier, remember that the future is now, and it's written in code and algorithms. Data isn't just transforming our industry; it's propelling us into a new era of efficiency, collaboration, and informed decision-making. Embrace the power of data and let CtrlChain be your compass as you navigate the intricate logistics landscape. The future is data-driven, and you're at the helm.   



Curious to learn more about CtrlChain?
Contact us and start making the invisible visible.
Book an introduction