NewCold operates some of the world’s most advanced cold-storage facilities, using automated pallet systems and electric monorails to streamline warehouse operations. Managing transport outside the warehouse presented a different challenge.
Local teams managed their own fleets, subcontractors, and site processes using up to 15 different systems and communication channels. While experienced teams kept operations running smoothly, the business needed a unified solution to connect these moving parts and rather than adding another separate tool, NewCold partnered with CtrlChain.
CtrlChain is a NewCold company that provides them with a TMS that connects shippers and transport partners through real-time data and automated workflows.
Traditional transport management operates like a busy intersection where parties constantly pause to coordinate the next move. The CtrlChain system functions as a digital roundabout. It keeps information moving smoothly, giving all partners complete visibility while keeping freight on the move. In daily operations, the system connects NewCold facilities, external carriers, and dispatchers in a single workspace removing the need for multiple tools to verify data, allocate trips, and collect documents.
Automated updates and milestone tracking handle routine checks, providing real-time visibility across the cold chain while reducing manual communication. Crucially, this system bridges the gap between high-tech warehouses and road transport.
A successful transition required close operational collaboration. Before launch, CtrlChain and NewCold teams conducted hands-on shadow sessions with site planners, refining workflows directly on the floor to match daily operational realities.
"Working directly alongside site planners during shadow sessions allowed us to refine workflows for real daily conditions. That alignment ensured a smooth launch as we scale." Lukasz Liput, Commercial Director Transport CEE.
Connecting complex supply chains is a continuous process that CtrlChain and NewCold will continue working on. “NewCold and CtrlChain demonstrated that standardizing transport operations can be achieved without losing local operational flexibility” Patrick Gillesen, Director Global Transport Strategy.